Each TV ships with a Fire Voice Remote, so at the push of a button you can, well, stop pushing buttons and talk to your TV instead – telling it to open a specific app, search for a show, or play music. You can even use it just like any other Alexa device to control smart home kit you have hooked up – telling it to dim the lights or set a timer for the oven.
That’s all the same stuff you’d get if you just bought a Fire TV Stick for an existing TV, but having it built into the TV itself leaves you with one less thing to buy, and one less device taking up ports and power. Plus you’ll have only the one remote to worry about, with the included voice remote serving all the main TV functions, including dedicated Freeview buttons.
There are TV-specific perks that you don’t get from using a separate Fire TV device, too. You can give every input a custom name for example, so instead of fumbling around between HDMI1 and HDMI2 you can just tell Alexa to switch to the Xbox.
What’s arguably most impressive about the Fire TVs isn’t even the specs – it’s the aggressive pricing. In an exclusive retail deal with Currys the three TVs will be available later this year from just £329 for the 40in model.